Interactive TV Services for IPTV

IPTV (Internet Protocol Television) is a strategy of distributing television content over broadband that enables a more customised and interactive user experience. IPTV will mean a fundamental change in viewing habits. Viewers will be able to view the things they would like, when they wish to. Interactive TV services are going to be a key differentiator for the great number of IPTV offerings that are emerging. Interactivity via a fast two way connection is going to lift IPTV ahead of modern television.

IPTV brings together the television, internet and phone. Much like satellite or cable television, IPTV uses a set top box (STB) that allows viewers to view many hundreds of channels and also buy movies through video-on-demand (VOD). IPTV utilizes broadband ADSL, similar technology which produces high speed Internet to the laptop. This opens the door to far more interactivity as well as the potential for many, rather than hundreds, of channels.

Find What’s On

All IPTV services will offer basic interactivity to allow for search and navigation of the great amounts of information. An electronic programme guide (EPG) is going to allow viewers to browse the on-demand and linear content that’s out there.

EPGs are likely to allow viewers to look at programme listings up to 2 days in advance, and also look back over programmes from the earlier 7 days broadcast schedule. A powerful search facility is going to allow viewers to go searching for programmes by name, genre and key phrases. Filters are going to allow viewers to showcase lists of films, high definition programmes, pay-per-view events as well as music.

The EPG is going to be customisable by audience, who’ll have the opportunity to generate their own personal line-up of favourite channels and content. As well as full screen layouts, EPGs will likely have a mini-overlay method which will enable the viewer to keep observing today’s programme while checking the schedule.

Personal Video Recorder

Many IPTV set top boxes will incorporate an individual Video Recorder (PVR) that will allow interactive content in addition to programmes to be shot. Viewers are going to be able to view one program while recording another. They’ll in addition manage to make use of interactive video or services on demand while recording in the record. While seeing linear TV programming, viewers will be in a position to pause and rewind live television viewing.
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The PVR will be programmed via the Electronic Programme Guide. Intelligent series linking allows programme episodes being shot grounded on preferences; first runs, repeats, or all occurrences. Programme and movie trailers are going to contain active links that may be selected to arrange a recording. Remote scheduling of recording will additionally be possible using a mobile phone or perhaps the web.

Increased TV

With IPTV, viewers are going to be ready to view a good deal more tv viewing at the same time frame. Sports fans are going to be able to keep tabs on six games at once, on exactly the same screen, or review one game from a number of camera angles. Viewer participation will be encouraged through voting, competitive events and messaging services.


Interactive marketing is going to extend traditional linear advertising. It is going to allow advertisers to provide product information in the form of an on-screen interactive brochure. This will re-enforce the emblem communications and encourage viewer involvement with the product or service. It will also permit a strong component to be put into any TV campaign, with reactions getting captured from viewers.

Communication Services

The two way dynamics of an IPTV connection causes it to be perfect for giving person-to-person communication services. Instant messaging services will allow viewers to’ chat’ via text messages while continuing to see TV. Video conferencing over television allows virtual family gatherings when loved ones are spread across the globe.

Offerings will be used both as stand alone programs, and also as add ons to programming. Friends are going to be ready to chat while observing a programme’ together’ in places that are different. Phone-in displays will have the opportunity to clearly show callers, linked straight from the home of theirs.

Community Services

IPTV will provide numerous feeds of news, entertainment and information. Audience are going to be ready to personalise their’ feed reader’ to match up with their specific interests. This can likewise pick up up-to-date information , for instance , news headlines, sports results, share prices and travel updates in one single place.

Dating services are going to allow subscribers to design a profile and find compatible’ matches’ to speak with. Emails will likely be exchanged quickly, safely and cheaply, without the security issues of meeting inside real world.

Betting & Gaming

IPTV will offer a range of betting and gaming on demand services. These would include sports betting services, where bets are positioned on both virtual and live sports. The betting will be directly connected to television coverage, and will comprise of in-running betting. There will additionally be a range of casino style games including roulette, blackjack, slots and poker. Several of these shall be stand alone games, others is linked to programming with either live or virtual presenters.

Private Content

IPTV is going to enable the safe sharing of video recordings, music and photos. Owners with a home community will be able to share digital content with other products including pcs and Portable media players. IPTV will be a key aspect in the connected home.

Drivers can even manage to share content with friends and family across the Internet. Effective digital content protection with consumer flexibility will be needed for that sharing to flourish. IPTV may even let users to acquire their own tv channel exactly where they could very well share their videos, photos, and views with the remainder of the world as being a video podcast.


Interactive television viewing will provide honestly valuable applications which enhance the entire user experience of IPTV. Interactive solutions should be seen during the general infrastructure of delivering television – not just a bolt on.

To acquire the right interactive providers to interact with consumer demands are going to require experimentation. Content providers, broadcasters and also network owners need to develop, trial, refine and roll out interactive services. A lot has actually been learnt in the last 10 years about interactive TV. This knowledge is able to help inform the look of synergistic services for IPTV.

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